About TK100X
An AI studio built by an operator.
TK100X exists because most teams don't need more AI theory — they need someone who ships. We build AI products, run workshops, and advise high-performance teams from Austria, working globally.
The founder
Twenty years of digital growth and building.
Tom Kriebernegg has spent 20 years in digital growth and products. He started in online marketing at Magna Steyr and was Head of Marketing at Nuki, Europe's smart-lock pioneer. He founded and exited two startups: trendley, a fashion platform, and App Radar, which he scaled to 70+ people before exiting to SplitMetrics, where he runs the agency today. TK100X is where he builds with AI, advises companies, and teaches teams to do the same: practically, safely, and without the hype.
Starts in digital marketing at Magna Steyr, running SEO, SEM, social media, and newsletter marketing for the automotive group.
Director of E-Commerce and Project Management at Lyoness International.
Co-founds trendley, a fashion platform for creating and sharing outfits. Leads it as CEO and exits in 2015.
Head of Marketing at Nuki Home Solutions, Europe's smart-lock pioneer.
Co-founds App Radar in Graz and grows it to 70+ people serving 150K+ companies worldwide.
Exits App Radar to SplitMetrics and takes over as GM of SplitMetrics Agency (~25 people, ASO & UA for global app brands).
Founds TK100X GmbH, an AI studio for products, workshops, and advisory.
Runs SplitMetrics Agency for some of the biggest app brands on the planet, builds on the frontier of agentic AI with TK100X, and educates teams through keynotes and workshops.
The studio
Founded
2024 · Austria
Focus
Workshops · Playbooks · Services · Apps
Products
Skillbase · Clarity
Working
Globally, online or onsite
Everything TK100X teaches runs in production first — in our own apps, our own agent systems, and the day-to-day operations of a 25-person agency. That's the studio's promise: advice backed by shipping.
Work with the studio.
Workshops, advisory, or products — let's find out how AI is best used in your team.